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[P&I 2015] Lens that Represents the Past: Lensbaby’s Velvet 56

Il Chul Photo Technic(www.ilchul.co.kr), the official importer of Lensbaby, showcased Lensbaby Velvet 56, the special-effect photography lens that can also be used as a general DSLR lens, at The 25th Seoul International Photo & Imaging Industry Show(P&I 2015), which runs Apr. 16-19.

Velvet 56 is a lens that is specially designed to give the classic look when taking portraits. Its velvety, ethereal feel with a smooth finish provides the effect of a mid-20th century portrait. With the widest aperture of f/1.6, it gives a great outfocusing effect. When the aperture is closed to more than f/4, it can take pictures like other normal focal length lenses, which gives the versatility.

This lens had already received rave reviews from the U.S. market. Korea is the first country in Asia to launch this product.

(Photo: A photo taken with Lensbaby’s Velvet 56 lens)

(Photo: A photo taken with Lensbaby’s Composer Pro lens)

(Photo: A photo taken with Lensbaby’s Circular Fisheye lens)

Since its launch in 1989, P&I made an indispensable contribution to the development of Korea’s photo and imaging industry and culture. It is the first trade show in Korea to be approved by the UFI(Union des Foires Internationales), and has been selected as the “Promising Exhibition” by the Ministry of Trade Industry & Energy(MOTIE) for 14 consecutive years. P&I exhibitors will receive global marketing assistance funded by MOTIE.

This year’s P&I will be filled by the participation of 150 photo & imaging related companies including the world-class photo equipment companies like Canon, Nikon, Saeki P&C, Sony, Snaps, taking up 700 booths showcasing 300 brands.

AVING News will run a media hotspot at the show and run a product-promotion event “Starshot” for exhibitors that submit promotion application.

→ Go to PHOTO & IMAGING 2015 Special Page

(Video: P&I Video Sketch)

(Video: AVING News Hot Spot Zone)

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